Does this sound like your business?
Without addressing these challenges, your crypto project may face stagnant growth, limited reach, and missed opportunities for engagement and revenue.
Imagine achieving higher CTR, improved ROI, and increased revenue by partnering with a crypto marketing agency that understands your unique needs. Our team of experts excels in paid ads, SEO, content marketing, influencer campaigns, conversion rate optimization, and video creation. We focus on community engagement and trust-building within the crypto community, leveraging influencer and KOL marketing to expand your reach and establish credibility. Our soft marketing tactics foster long-term relationships with your audience, ensuring sustained growth and success.
At Single Grain, we utilize intelligent, innovative, and cutting-edge marketing strategies to promote your cryptocurrency products and services. We don’t just focus on metrics like impressions or shares – we provide a robust, insightful, and comprehensive strategy to create a data-driven, highly individualized approach that gets you results.
Our strategies are tailored to the unique needs of each crypto project, ensuring that every aspect of your marketing plan is optimized for success. We also stay ahead of future trends in crypto marketing, helping you adapt to the rapidly changing landscape. For beginners, we offer guidance on understanding the basics of crypto marketing, setting SMART goals, and choosing the right marketing channels.
We always provide a custom crypto marketing plan for our clients, but in general it consists of:
By partnering with us, you can expect increased brand visibility, higher engagement rates, and a significant boost in your ROI. Our expert team is dedicated to driving practical, tangible results that propel your crypto project to new heights.
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In episode #2651, we discuss Generative Engine Optimization (GEO) and its impact on the future of SEO. We explore methods for optimizing content for generative engines and highlight the importance of AI-driven search algorithms. We also emphasize the strategies of keyword stuffing, statistics inclusion, and fluency optimization. Consider subscribing and liking on YouTube to help us grow!
Cryptocurrency marketing revolves around better branding, website and digital platform design.
As the number of coins and ICOs increase in the market, new and existing crypto coins need to stand out. The most successful business in the space will evolve it’s design and marketing strategies to meet global standards. Cryptocurrency marketing must target to improve coin utilization, brand value and web presence.
Cryptocurrency digital marketing involves building a community of enthusiasts who are interested in your products. Social channels and content marketing play a significant role in community building.
Crypto influencer marketing is also extremely useful to drive conversations. Crypto marketing is highly selective, so greater focus is given to the buyer persona, the channels used for promotion, the storytelling approach, and the keywords used to target crypto enthusiasts.
Traditional marketing for other businesses often has several goals, such as making a sale, earning an email address, or creating brand awareness. However, for companies dealing in cryptocurrencies, the goals can be quite different. For them, a one-size-fits-all approach to digital marketing won’t be sufficient.
A cryptocurrency company preparing for an initial coin offering, introducing a new product to the marketplace, or trying to sell its technology to other businesses requires a targeted and high-impact marketing strategy that’s innovative and proven.
Agencies will have to rely on gathering data directly from prospects and customers to create a marketing strategy. They will also have to customize the user experience so that it is tailored as per the target audience’s needs.
Therefore, in cryptocurrency marketing, teams have to consistently create high-quality content that provides value across social media and blogs to gain much greater levels of success.
Some of the leading crypto marketing channels are influencer marketing, PPC, PR and media outreach, community building on Telegram, content marketing, SEO, social media advertising, bounty campaigns, airdrops, programmatic advertising, email marketing, and affiliate marketing.
For starters, we don’t have a one-size-fits-all marketing package. We understand that every cryptocurrency company has a different definition of success and growth, so we work with you to create a unique package for your needs, goals and budget.
We also understand the process of scaling from zero to six figures and more. Thus, our team also advises you on how to adjust your marketing strategy to meet your evolving goals. We use a combination of marketing best practices, cutting-edge technologies, and meaningful data to inform and customize our marketing strategy for your business.
Marketing in the cryptocurrency industry is unlike that of any other. Factors such as high market volatility and the newness of the technology offer unique challenges that must be taken care of to develop an effective crypto marketing strategy.
Your marketing budget depends on your business goals. There is no hard and fast rule of the amount of initial investment required to get started. You can get in touch with our crypto marketing experts for an initial consultation, and we will help you decide the best budget for your crypto marketing and advertising campaigns.
At Single Grain, we use a variety of bitcoin marketing strategies to promote your crypto products. Some of the top ICO and crypto marketing strategies we use to supercharge your crypto offerings are:
Crypto SEO
There are more than 1,000 popular cryptocurrencies on the market, so your cryptocurrency needs to show up in the search results in order for investors to notice your coin or business.
The following SEO strategies are vital for high-quality traffic acquisition:
Crypto Social Media Marketing
Another way to introduce investors to your crypto business is through social media. Crypto investors regularly check Twitter, Reddit and other social media platforms for quick updates and tips about the market. By having an effective social media strategy, your brand can gain the audience’s attention and easily engage with them.
Crypto Influencer Marketing
To generate a high demand for tokens, the brand message is spread across social networks via influencers. We share a mix of content like blog posts, reviews and video content to generate engagement. Platforms like Twitter, Medium, Reddit, Steemit, Instagram and YouTube are used to identify niche influencers and collaborate with them. This helps to build a solid brand reputation.
PPC (Pay Per Click) Marketing
Blockchain companies need to generate awareness around their offering quickly, and Crypto PPC is the best way to do that. Single Grain has an experienced PPC team with industry-leading strategies to reach thousands of crypto enthusiasts.
Bitcoin Communities
Acceptance and adoption of any crypto project by the community is crucial to provide credibility and a good reputation. These bitcoin and crypto communities are scattered over different platforms, like Telegram, Viber and Discord, but include crypto enthusiasts and investors interested in making a deal. Communities help build trust, offer a platform for effective communication, and present enormous opportunities to earn more money.
Crypto Press Releases
Due to the sharp growth in the popularity of cryptocurrency, media and press releases are another great way to get the word out there about your services. Publishing various news and updates on cryptocurrency-related press release websites helps to build a network of cryptocurrency users.
Without PR, communications between crypto businesses and their investors are minimal or non-existent. Good PR marketing can generate new business partners, a new customer base, and sales opportunities.
The two best PR tactics are:
Crypto Email Marketing
Implementing a solid crypto email marketing strategy helps your business reach potential users to tell them about the services to improve engagement. Single Grain has a team of dedicated email marketing professionals to help you set up an automated drip email campaign to acquire potential investors for your next crypto project.
Crypto Affiliate Marketing
We help you set up crypto referral programs to jumpstart your customer acquisition. There are several crypto affiliate platforms where you can list your referral program to acquire more customers.
Telegram Marketing
Telegram is an excellent medium to reach different crypto groups and communities. Some of the popular crypto groups are Defi Million, ICO Speak News, ICO Speaks, ICO Listing, ICO Timer, and Bitcoin Traffic.
LinkedIn Marketing
Marketing on LinkedIn is another excellent strategy to promote your crypto startup. You can reach crypto and blockchain investors who are ready to invest in your project. Single Grain’s marketing and advertising experts understand the LinkedIn algorithm and suggest strategies to deliver the highest ROI on your campaigns.
Airdrops
Crypto airdrops is an excellent marketing strategy to promote awareness of your new virtual currency. We use different cryptocurrency forums and plan strategies for your website to get more people to trade. Both Bitcoin and Ethereum are used as crypto wallets.
Bounty Campaigns
We help you set up bounty programs to raise funds for your ICO. Bounty campaigns are set up for both pre-ICO and post-ICO stages to make your ICO more profitable and obtain valuable customer feedback to fine-tune your blockchain releases.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
