A digital marketing agency for ecommerce is a specialized firm that partners with ecommerce brands to develop and implement digital marketing strategies aimed at enhancing their online presence, driving sales and fostering business growth. These agencies leverage a variety of digital channels and techniques to achieve these goals, including ecommerce SEO (search engine optimization), social media marketing, pay-per-click advertising, content marketing, and email marketing, among others.

The core objective of an ecommerce agency is to improve the visibility of ecommerce brands on digital platforms where potential customers are likely to discover and interact with them. By optimizing a brand’s website for search engines, the agency helps ensure that the brand appears prominently in search results for relevant queries, thus increasing organic traffic to the website.

That is an excellent question. Generally, hiring an ecommerce agency is a good idea once you have a product that customers love and you’re ready to scale your ecommerce store.

You may be ready to partner with an ecommerce agency if:

• You have plenty of customer support resources
• Your customers love your products, but they still aren’t selling fast enough
• You’re looking for alternative ways to grow your revenue
• Most of your customers come through referrals
• You’re seeing a loss or zero gains from your current marketing efforts
• You lack a cohesive ecommerce marketing strategy to guide your promotional activities

Once you’re in a position to grow, an ecommerce marketing company will help you:

• Identify the most effective advertising channels for your products (and optimize ad placements to reach your target audience more efficiently)
• Develop an ecommerce SEO plan to optimize for your highest purchase intent keywords
• Execute conversion rate optimization strategies to increase impulse conversions and improve the overall efficiency of your sales funnel
• Drive brand awareness through targeted social media marketing campaigns
• Leverage additional channels that might be relevant (influencer marketing, affiliate marketing, email marketing, etc.)

Often, fast-growing ecommerce businesses must choose between building an in-house marketing team or hiring an ecommerce digital marketing agency.

If you choose to build an in-house team, the benefit is that they will get to know your customers, core values and product nuances better than most ecommerce marketing companies ever will. However, an in-house employee also has limited capabilities. For example, most ecommerce brands aren’t in a position to hire a dedicated search engine optimization specialist, email marketer, Google Ads specialist, CRO specialist, influencer marketer, and more.

If you choose to work with an ecommerce agency, the benefit is that they already have a team of world-class marketers who specialize in specific areas and offer a wide range of digital marketing services. Therefore, an ecommerce advertising agency is often the best solution for companies that want a team of top-notch experts working on their marketing but can’t afford to hire each specialist individually.

Read about the strategy we used to help ecommerce brand ThinSlim Foods triple their ROAS and double PPC sales. If you want us to do the same for you, schedule a free consultation!

Most notably, we’re not pitching the same plan to every potential client who reaches out to us. We custom-build highly effective digital marketing strategies for every ecommerce company that works with us.

We’re also selective about the partnerships we forge. We’re looking for clients who buy into our business model and are committed to a meaningful, results-driven, long-term relationship.

Finally, our own marketing speaks for itself — check out our successful podcasts Marketing School and Leveling Up, blog, YouTube channel, and social media channels. We also offer done-with-you consulting and DIY marketing solutions as well, and are always willing to share our expertise.

Traditional digital marketing usually has three major priorities: completing a sale, securing an email address, and boosting brand awareness. 

An ecommerce sales cycle is much shorter. Most of these customers don’t need to be put through a nurture campaign to purchase several weeks later. In fact, most ecommerce sales are impulse buys. Therefore, if you focus on nurturing your customers rather than just getting in front of a conversion-ready audience, your ecommerce strategy will be largely ineffective.

That’s why you need an agency that specializes in ecommerce services like Single Grain to do a deep analysis of how your customers purchase and focus on the very bottom of the funnel tactics that drive more instant sales. 

As your brand grows, expanding its offerings and targeting new, diverse potential customers, you will need to adapt your ecommerce marketing solutions. This is why you need to work with the best ecommerce marketing agency that can help you build cutting-edge online marketing campaigns that’ll keep your company visible and prominent. We’re confident that’s us.

As all top ecommerce marketing agencies will tell you: It depends on your brand and goals. It could be Amazon, Facebook, Instagram, Google, podcast ads, content marketing, YouTube, etc. But don’t be overwhelmed by the amount of choices — we’ll help you pick the platforms that are right for your ecommerce business, your budget, and your bottom line. 

We know how to hyper-target potential customers and ensure the best ROI for your dollars. 

Got questions about how we strategize and validate our campaigns? Ask us in your free consultation!

There’s no one answer for this question, as all ecommerce businesses we work with has unique goals and a unique budget. And we want to account for that when making recommendations on advertising spend.

Generally speaking, though, marketing budgets for ecommerce businesses can range between 10-35% of the business’s gross revenue. However, if your margins are at or above 10-12%, we recommend allocating just 7-8% of your gross revenue to marketing​​.

For newer companies or those with less than $5 million in gross revenue, marketing budgets will likely be on the higher end of that scale, between 6-20% of a company’s gross revenue. Established companies with much higher gross revenue might spend on the lower end of that range​.

Keep in mind, though, that we really have to consult with your brand and understand your particular business goals before we can provide solutions that maximize your spend.

An ecommerce agency offers a range of services to boost the online visibility, engagement and ecommerce sales of an online store. These services typically include SEO, paid advertising, social media marketing, content creation, email marketing, conversion rate optimization, and analytics to track and enhance performance.

The goal is to strategically promote the ecommerce store, attract and retain more online shoppers, and drive more sales.

An ecommerce growth agency specializes in strategies and tactics to accelerate the growth of online businesses. They focus on optimizing ecommerce websites’ performance, enhancing customer acquisition and retention, implementing effective marketing campaigns, and using data analytics to drive sales and increase revenue. Their goal is to help ecommerce businesses scale and succeed in the competitive digital marketplace.

Although there are many great ecommerce agencies, Single Grain is widely recognized as a top digital agency for ecommerce brands, including Airbnb, Amazon and Bluehost. They excel in creating tailored campaigns that drive both traffic and conversions.

Their approach includes comprehensive analytics and continuous optimization so that their ecommerce clients stay ahead in a rapidly evolving digital landscape. Their proficiency in combining creativity with data-driven insights makes them a go-to choice for businesses seeking to enhance their online presence and sales.

Effective marketing strategies for ecommerce typically involve the use of targeted marketing campaigns to drive sales and engagement. Key strategies include SEO optimization, social media marketing, email marketing, content marketing, PPC advertising, and influencer partnerships. These tactics, combined with tailored ecommerce solutions like personalized customer experiences and mobile optimization, help businesses maximize their online presence and sales potential.