Marketing Funnels
We’re obsessed with conversion, so we design and perfect marketing funnels that get you leads, nurture the relationship, and drive sales.
If you want your company’s sales process to run efficiently and be cost-effective, then you’re going to need a well-designed marketing funnel. Historically, marketing funnels have evolved from the simple AIDA model (Awareness, Interest, Desire, Action) to more complex structures that include stages like loyalty and advocacy. Modern marketing funnels recognize the non-linear nature of digital customer journeys, where potential customers may enter and exit at various stages. A marketing funnel is made up of several stages through which would-be customers move, starting with awareness, then interest, then evaluation, then commitment, and finally — a sale! The point of a marketing funnel is to weed out those who won’t engage with or buy from the brand so that resources can be properly allocated toward those who will perform desirable actions.
We will work directly with your company to:
Identify the audiences worth targeting at each stage of your marketing funnel
Determine which actions are worth creating marketing funnels for
Craft effective, engaging content to help move potential customers through those funnels
Refine funnels as needed to keep them lean, efficient, and effective
Help test funnels in new, potentially lucrative markets
Utilize data collection and analysis tools to gain actionable insights
Optimize the customer journey using both quantitative and qualitative data
What Marketing Funnels Services Do We Offer?
We can help with any of the following:
Expert strategy planning & execution
Frequent redesign of funnels to include new best practices
ROI measurements
Funnel optimization tips
Clearly defined goals & deliverables
Ongoing campaign tracking & monitoring
Regular campaign progress reporting
Big-picture recommendations throughout the process
FAQs
Do you offer guarantees?
At Single Grain, we’re going to build you top-notch marketing funnels. And while we truly believe they will change your business, we cannot offer guarantees on them.
How does a marketing funnel work?
Like all good strategies, it begins with discovery and fact-finding during an initial consultation. From there, we’ll learn more about your company, its goals, its strengths, and its weaknesses. We’ll really get to know your target audience and look at their buying behaviors under a microscope. We’ll also carefully inspect the strategies of your competitors, both big and small. We’ll take all of this information and consolidate it into a flexible marketing strategy designed to grow your business.
Of course, a great marketing strategy is never done. We’re constantly making both little tweaks and major adjustments to our clients’ marketing strategies.
How do you charge?
We wish we could provide a going rate for a marketing funnel, but it’s just not that simple. Get in touch with us and we can help explain how we charge for this service.
What makes you different from other marketing funnel agencies?
Unlike many other agencies out there, we won’t sell you a recycled marketing funnel that looks a whole lot like your top competitors. You can expect from us new ideas about how to build high-performing, value-added marketing funnels that convert would-be customers into brand evangelists.
