Does the following sound like your SaaS company?
Without effective SaaS marketing strategies in place, you might be missing out on significant opportunities for user acquisition and revenue growth each month.
But a robust SaaS marketing strategy that addresses these challenges can lead to a substantial increase in new demos, user sign-ups and upgrades to your paid version — potentially boosting your revenue by 10-30% or even 50%.
Our SaaS marketing agency team has a proven track record of successful SaaS campaigns. We’ve helped major SaaS brands such as Nextiva, Drift and OptinMonster grow, and we can help your business grow, too!
How will we do it?
We will develop laser-focused strategies for your brand using a mix of the latest SaaS marketing techniques to drive more site traffic, target the right leads, and convert them into platform trials or demos. What sets us apart is the creative muscle we bring to the table — our strategists are half data analyst, half creative genius, crafting campaigns that stand out in the sometimes dull SaaS space and move the needle where it matters most. Every action is focused on maximizing customer LTV and reducing customer churn.
Our SaaS marketing strategies are built from the ground up to anticipate and address software users’ needs and challenges. The process we follow is all about nurturing your platform’s users by positioning your major value proposition in your offer. That way, it will highlight solutions to remove their pain points, ultimately turning visitors into recurring subscribers.
It all starts with progressive, cutting-edge digital marketing strategies to find the right leads for your SaaS business, and can build marketing funnels that turn them into users. Everything we do relies on data to establish performance benchmarks, content marketing to educate leads, and continuous refinement of each campaign for optimum results.
But driving a demo is just the beginning. We fine-tune our strategy and reporting to track down-funnel results like revenue, ROAS, and customer LTV. While many SaaS marketing strategies stop at acquisition, our approach aligns with your long-term growth by keeping revenue outcomes top-of-mind.
Incidentally, Single Grain’s online marketing team are seasoned experts in Facebook, LinkedIn, Instagram, TikTok and podcast advertising, especially when it comes to positioning SaaS brands. Our SEO and content marketing teams drive more organic traffic, all while boosting conversion rates via iterative optimizations.
Additionally, we leverage advanced Mixed Media Modeling to determine the most effective balance between online and offline efforts, ensuring that every marketing dollar is optimized. The outcome? Smaller customer acquisition costs, longer customer lifetimes, and increased profits for your SaaS brand.
As a B2B SaaS marketing agency, our suite of services includes:
We know SaaS inside and out — we’ve worked with enterprise B2B and B2C software clients as well as startups. From a giant like Amazon to B2B platforms like Recurly and Lever, our experienced team has moved the needle for multiple clients.
While we have years of SaaS agency experience, we definitely don’t use one formulaic strategy for each client. We will use a unique combination of digital marketing best practices, growth hacks, cutting-edge technology and meaningful data to inform and customize our marketing blueprint for your business.
Finally, our location is in the heart of Silicon Beach — meaning we’re on the cutting-edge of the tech scene, up-to-date on SaaS marketing trends, and local to many of the SaaS businesses we work with.
Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address, or even raising brand awareness. For SaaS companies, though, almost every digital marketing dollar spent can be traced back to one unifying goal: to convince prospects to sign up for a free trial, demo or a paid version of your software platform.
It completely depends on your particular product and buyer personas. Our team will work tirelessly to select the right platforms to grow your business, paying careful attention to which audiences are most likely to respond over a given platform.
No two strategies are alike, but in general, channels that offer you great ROI and a great path toward more monthly revenue:
There’s no set amount, and it depends so much on your company’s size, goals and budget. At Single Grain, we will create a customized proposal that suggests just how much money we believe you should dedicate to finding and securing new users through digital marketing.
Having said that, here are some general pricing structures and ranges you might encounter:
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A SaaS marketing agency typically offers services like SEO, content strategy, creation & marketing, PPC advertising, social media management, email marketing, inbound marketing, influencer marketing, lead nurturing, market analysis, brand strategy, user experience optimization, data analysis and performance analytics.
To choose the best SaaS marketing agency, consider their expertise in the SaaS field, track record with similar companies, understanding of the best marketing channel, range of services offered, transparency in reporting and communication, and testimonials from past SaaS clients.
Hiring a SaaS marketing agency offers benefits such as specialized industry knowledge, access to experienced marketing professionals, ability to scale marketing efforts quickly (especially with marketing automation), fresh perspectives on your marketing strategy, and more time for you to focus on core business operations.
You bet! A SaaS marketing agency can certainly help with lead gen by implementing targeted marketing strategies such as content creation and marketing, SEO, PPC campaigns, social media advertising, and email marketing, all designed to attract and convert potential customers into leads.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
