Advertising on Facebook means running ads exclusively through this network. The ads show up in different parts of Facebook’s feed, the Messenger app, and even on non-Facebook apps and websites. Social media advertising on this platform offers different ad formats, including images, carousels, videos, and more.
Facebook makes it easy for your paid ads to communicate a unique message to the people that matter the most to you — your audience.
You can create these audiences based on demographic, behavioral, and interest-based data from Facebook’s user profiles. You can also target audiences based on past behaviors on your site (known as “custom audiences”) or based on similar traits (known as “lookalike audiences.”)
Since people react more positively to relevant ads, advertising on Facebook is often an effective and lucrative way to promote your brand online.