Does this sound like your business?
If you don’t have a paid social media team, you’re likely leaving hundreds or thousands of lead-generation conversions on the table each month.
But with a solid social media ads strategy, you could increase brand awareness by 50% and reach 72% more people on Facebook alone. Working with the best paid social media marketing agency can turn that goal into reality.
Single Grain offers a variety of social media advertising services and excels at tailoring ad campaigns for each social platform. Whether your business uses Facebook Ads, Twitter Ads, LinkedIn Ads, or advertises on TikTok, Twitch, Pinterest, Snapchat, or any other social media platforms, we can help you grow.
Our expertise in paid media ensures targeted audience reach, measurability, and scalability. We use advanced tools and data-driven strategies to optimize your campaigns, ensuring high client retention and impressive success metrics.
Understanding the different types of paid media campaigns and their benefits is crucial. We provide educational content to help you make informed decisions and maximize your ROI.
At Single Grain, we excel at creating data-driven marketing campaigns and social strategies that are customized for each client. Our innovative approach ensures that your advertising costs are minimized while your conversion rates soar.
We always provide a custom paid media plan for our clients, but in general it consists of:
Our agency specializes in various channels, including social media, search, and display advertising. We use advanced analytics to ensure your campaigns are optimized for the best performance.
We pride ourselves on high client retention rates and delivering measurable success metrics. Our educational resources help you understand the intricacies of paid media and make informed decisions.
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns and optimize ads for better ROI. We also mention responsive search ads and the use of AI to create unique images and headlines. We underscore the importance of embracing AI in marketing to stay ahead in the industry.
Paying for an ad campaign on a social network like Facebook or LinkedIn will help you laser focus your targeting to extend the reach of your messages and deliver the desired conversions.
Nowadays, the reach of organic social media strategies is in the single digits, a historical low that keeps getting lower every year. By running ads, you can reach anyone you want and message them with relevant messages (within what’s permitted in the platform’s guidelines).
What’s more, your ads can fulfill specific objectives that best fit your business goals, such as increasing your web traffic, generating leads promoting new products or boosting your sales.
Advertising costs will vary per platform, target audience and campaign objective. To give you some examples, the average cost per click (CPC) in the major social networks is:
Also, prices vary depending on supply and demand. When there’s a spike in ads, prices usually go up. And since prices in most established social networks tend to rise (due to the ever-limited supply of users), the sooner you get started running paid ads, the better.
Yes! For multiple reasons:
Typically, paid acquisition campaigns generate results in the first three months. However, this will depend on your past results, industry and budget.
We are always happy to discuss what we can do to help you based on your business goals and how long it will take to see the results in a call.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
