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Unlocking the Potential of Short Form Video Marketing

Is your brand struggling to engage audiences in a fast-paced digital space flooded with videos at every corner?

It’s not enough to merely have an online presence or even post a video from time to time. Brands have to deliver high-quality video content that satisfies what their audience is searching for (even if they don’t know what they’re searching for yet). It needs to be the best of the best.

Enter the world of short form video content—quick, creative, and powerful storytelling that capitalizes on users’ short attention spans.

Transforming this challenge into an opportunity, however, requires creative acumen and no small amount of technical expertise. Data-driven insights and performance tracking are crucial to optimizing video campaigns and ensuring they resonate with your target audience. Additionally, a detailed and structured approach to video creation is instrumental in delivering impactful content.

That’s where a short form content agency like Single Grain comes in. We tap into the pulse of digital audiences, creating short form videos that people not only watch to the end but also drive engagement and conversions. We know how to make the most of any brand’s existing video content and plan and develop new content.

And we can do the same for your brand.

If you’re curious about how Single Grain can help position your brand through short form video content marketing, then click here to connect with us.

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Driving Brand Growth with Our Short Form Video Expertise

We take pride in delivering highly effective short form videos that spark conversations and inspire action. Leveraging data-driven insights, innovative storytelling, and a deep understanding of digital landscapes, we create engaging and impactful video content.

We know that the power of short form video lies in its potential for personalization and creativity. Therefore, we tailor every aspect of your video content to resonate with your audience and align with your brand ethos. Our services are customized to cater to a diverse range of clients, ensuring that each video is unique and impactful.

Your needs dictate our creation process. Whatever the platform – Instagram, YouTube, TikTok, or SnapChat – our short form videos are optimized to outperform and deliver exceptional results. Staying updated with industry trends allows us to create content that is not only relevant but also ahead of the curve. Our platform-specific optimization includes optimizing video formats, lengths, and styles to maximize engagement and ROI.

Our full suite of short form video services includes:

  • Customized short form video strategy and planning
  • Creative ideation and scriptwriting
  • Video content for each stage of the marketing funnel
  • End-to-end video production and editing
  • Long form video content repurposing into short form content
  • Channel-specific video optimization
  • Performance tracking and optimization

Our process covers every step, from strategy to execution. We specialize in creating vertical videos for platforms like TikTok and Instagram Reels, ensuring instant authority, engagement, and lead generation. Our client-centric approach and competitive pricing make us the ideal partner for brands looking to scale their video marketing efforts.

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Dominating Social Media: What to Post

Neil and Eric analyze 2024 social media content trends, focusing on engagement from text, user-generated content, and video strategies, including AI-generated CTAs. They discuss content upgrades, SaaS in marketing, and AI landing pages. The episode, part of a series by marketing experts Siu and Patel, offers concise marketing insights.

Frequently Asked Questions

  • What is a short form video agency?

    A short form video agency specializes in creating concise, engaging videos tailored for social media platforms. These videos, typically under 60 seconds, are designed to capture attention quickly and drive engagement.

  • Short form videos are highly effective in increasing engagement, enhancing brand visibility, and conveying information quickly. They are ideal for capturing the attention of audiences with short attention spans and are easily shareable across social media platforms.

  • We tailor each video to meet the specific requirements and best practices of different platforms, such as TikTok, Instagram Reels, and YouTube Shorts. This includes optimizing video formats, lengths, and styles to maximize engagement and ROI.

  • We cater to a diverse range of clients, including startups, medium to large enterprises, non-profits, educational institutions, e-commerce brands, and B2B companies. Our tailored strategies ensure that each video resonates with the target audience and aligns with the brand’s ethos.

  • We use data-driven insights and performance tracking to measure the success of each video campaign. This includes analyzing metrics like engagement rates, views, shares, and conversions to continuously optimize and improve results.”

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

Our Creds

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— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

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