3 Best AI Tools for Ads Marketers Should Be Aware Of

Last updated: November 21st, 2023

If you’ve ever found yourself stuck in the ad-creation abyss, this post for AI tools for ads is for you.

We all know how crucial it is to bring our A-game when it comes to advertising. By using AI tools for ads, you can really level up your own ad creation process.

Back in the day, we’d fumble around with text and basic designs, aiming to catch eyeballs. But AI now lets you experiment with advanced creatives that can help you stand out in the crowded digital arena.

By the end of this post, you’ll hopefully have a widened awareness of just how useful some AI programs can be for your marketing endeavors.

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SoundStorm: Crafting Hyper-Personalized Ads with AI-Generated Audio

Let’s face it, personalization is not some check-the-box buzzword when it comes to your marketing creatives. It’s a necessity. And AI is making that necessity easier to attain.

With text-based prompts, you can generate video content that’s pretty darn close to a professional commercial. And it’s not just limited to video, it encompasses audio as well.

With new audio models like SoundStorm, you can create conversations so lifelike they’ll leave your audience practically oblivious to the fact that what they’re hearing is actually AI-generated audio:

Marketers can use SoundStorm to:

Create branded soundscapes that can be used to promote products or services
Host live audio events, such as concerts or product launches
Run interactive audio campaigns that engage users and collect data
Measure the effectiveness of their audio marketing campaigns

Adobe Firefly: Generating AI-Assisted Visuals

Adobe Firefly is a generative AI tool that can help digital marketers create high-quality visual content quickly and easily:

Here are some of the advantages of using Adobe Firefly for digital marketing:

Save time and resources: It can automate many of the tasks involved in creating visual content, such as image editing, background removal and text overlay. This can save digital marketers a significant amount of time and resources, which they can then focus on other aspects of their marketing campaigns.
Create more engaging content: This tool can generate images and videos that are more engaging and visually appealing than traditional marketing materials. This can help digital marketers capture the attention of their target audience and improve the results of their marketing campaigns.
Personalize your content: Firefly can be used to create personalized visual content for different audiences. This can help digital marketers connect with their target audience on a more personal level and improve the effectiveness of their marketing campaigns.
Improve the ROI of marketing campaigns: It can help digital marketers improve the ROI of their marketing campaigns by creating more effective and engaging visual content. This can lead to increased sales, leads, and website traffic.

Overall, Adobe Firefly is a robust yet intuitive tool that can help digital marketers create high-quality visual content that is more engaging and effective. If you are looking for a way to save time and resources and improve the ROI of your marketing campaigns, then Adobe Firefly is a great option to consider.

Google DeepMind’s Flamingo: Automated Text Generation from Visuals

Have you heard of Google’s Visual Learning Model called Flamingo? It merges Google’s AI departments, DeepMind and GoogleBrain, to help you generate better descriptions for your YouTube shorts, among other things.

So how does it work? Flamingo is trained on a massive dataset of text and images. This allows it to understand the relationship between visual content and the corresponding textual descriptions.

Flamingo works by first analyzing the initial frames of an image or video. This allows it to identify the objects and actions in the visual. The tool then uses its language capability to generate a description of the visual that is both accurate and informative.

So how is it helpful for marketing purposes? There’s plenty of ways you can use this:

Generating accurate and informative video descriptions: Flamingo can be used to generate accurate and informative video descriptions, which can help improve the discoverability of videos on search engines and social media. For example, if a company uploads a video about their new product, Flamingo can generate a description that includes the product name, features and benefits. This would make it more likely that people who are searching for information about that product would find the video.
Creating personalized marketing messages: It can help create personalized marketing messages that are tailored to the interests of each individual customer. For instance, if a company knows that a customer is interested in a particular product, Flamingo could be used to generate a message that highlights that product. This would make the message more likely to be relevant to the customer and to persuade them to take action.
Analyzing customer sentiment: This tool makes it easy to gauge customer sentiment toward a company’s products or services. The information can then be used to improve the customer experience and to develop more effective marketing campaigns. For example, Flamingo can analyze the comments that customers leave on social media about a company’s products. This information could then be used to identify areas where the company can improve their products or services.
Creating content: Flamingo can create engaging content that will capture the attention of customers. For example, it could generate captions for social media posts or to write blog articles. This content can help to build brand awareness and to drive traffic to a company’s website.

If you’re using YouTube as a marketing platform, leverage Google’s AI capabilities to automate and optimize your video descriptions, titles and even your keyword usage. DeepMind is a great solution for producing those types of content.

Last Word on Integrating AI into Your Marketing Content

AI is making waves in the advertising world, and if you’re not on this train, you might just miss it. From AI-powered creatives to hyper-personalized ads, the possibilities are as vast as your imagination.

In the end, it all comes down to creativity. Your true X factor is how creatively and cleverly you can utilize these tools. AI may take care of the heavy lifting, but it’s still up to you to bring the spark. Remember, these tools are designed to accelerate your output, making you more efficient and letting your creative juices flow like never before.

Dare to be different, think outside the box, and apply your creative genius in ways that no one else has considered. Because it’s when you blend tech with imagination that you truly unleash the power of what’s possible. The right tools can set the stage, but it’s ultimately your creativity that commands the spotlight.