How to Use AI Generated Video Tools for Marketing

Last updated: November 22nd, 2023

For the last two decades, artificial intelligence has been steadily brewing in the background. But the last few years have yielded wildly rapid advancements in AI, especially for media like graphics, writing and video.

One such application is AI-generated video production, which has the potential to transform the way we create and edit videos.

In this blog post, we’re going to take a look at some of the newest AI-assisted video production tools that are in the works and explore how they can revolutionize content creation, making it more accessible and cost-effective.

Boost Video Efficiency

AI Video Generators Appear Out of Nowhere

Just a couple of years ago, no one was talking about creating videos from scratch using AI.

Now, everyone is eager to see how they can ramp up their video content game with the help of generative AI tools.

Imagen, an experimental text-to-image diffusion graphics generator released by Google, has recently gained attention for its ability to produce high-definition videos within seconds:

Akin to other similar tools, Imagen is one of several open doors to new possibilities in the world of content creation.

Gone are the days when businesses and creators had to rely solely on human expertise and extensive resources to produce compelling videos. AI-generated videos will imminently level the playing field, empowering individuals and organizations of all sizes to create professional-looking content without the need for specialized video editing skills or hefty budgets.

But the capabilities of AI-generated videos extend far beyond simple image manipulation. These advanced algorithms have the ability to analyze vast amounts of data, recognize patterns, and generate high-quality videos that meet the desired specifications of the prompter.

For example, you could use a tool like Stable Diffusion to simply describe any scene you can think of, like ”robots eating dinner in front of the Eiffel Tower”:

And watch as the AI magically generates an image or video that practically matches your description:

This type of technology is making waves in the content creation process, freeing video creators from the burdensome minutiae associated with video and image editing.

Whether it’s a promotional video for a product, a captivating advertisement or an engaging tutorial, videos derived through artificial intelligence can fulfill a wide range of content needs.

With the ability to generate videos at such speed and scale, creators can focus more on crafting engaging narratives and experimenting with innovative visual styles. Whereas before, ideation of video content was largely proactive, requiring a fully-realized idea to exist before the production of the video.

Unleashing Creativity and Saving Costs

Before this new wave of AI image and video generation, achieving a professional look and feel for videos required substantial financial investments in acquiring the skills of talented professionals. But that is no longer the case!

The power of AI means you can create visually stunning and polished video content in-house, eliminating the need for exorbitant outsourcing expenses.

By leveraging AI-powered video creation, businesses can allocate their resources more efficiently. Instead of spending countless hours and considerable funds on intricate editing processes, they can now devote their energy to developing innovative ideas and refining their strategies. The creative vision takes center stage, allowing businesses to truly unleash their imaginative potential and bring their ideas to life with unparalleled ease.

Furthermore, the time saved through AI video generation is invaluable. With reduced editing complexities, you can swiftly produce engaging videos that captivate your target audience and maintain a consistent flow of content.

This accelerated production cycle not only saves time but also opens up opportunities for businesses to experiment with fresh concepts, respond promptly to market trends, and stay ahead of the competition.

This newfound creative freedom allows for more experimentation, leading to fresh and captivating content that resonates with audiences on a deeper level.

A Growing Field with Multiple Players

With the expeditious growth in generative AI technology, hundreds of tech companies are hopping on the wagon, finding ways to leverage AI for their own solutions.

While Google’s Imagen tool has undoubtedly made impressive advancements in AI video generation, there are other notable contenders coming out of the woodwork.

Facebook has recognized the value of AI-generated videos and has already started rolling out the AI component of the Meta tools library. Although still in its early stages, this tool holds promise and showcases Facebook’s commitment to exploring AI-powered content creation:

Many are anticipating that Adobe will also follow suit in an effort to blend generative AI with their existing creative suite. Given Adobe’s extensive experience in empowering creatives and pushing the boundaries of digital innovation, its entry into this domain is highly likely.

Microsoft is also actively investing in and developing AI-generated video technology. The participation of these major players underscores the widespread interest and confidence in the future of AI-generated videos.

With these tech powerhouses dedicating substantial resources and expertise to this field, it’s evident that AI-generated videos have secured their place as a game-changing technology.

As these competitors vie for innovation and market share, we can expect to see even faster developments in the field. With each player bringing their unique strengths and perspectives, the competition will undoubtedly fuel further breakthroughs, leading to increasingly sophisticated and accessible AI video generation tools.

Exploring AI Video Generation Tools

To delve deeper into the possibilities of AI video generation, it’s essential to highlight several noteworthy tools that enable users to unlock their creative potential and push the boundaries of content creation.

Let’s take a look at some of these tools:

Runway ML: Runway ML stands out as a powerful tool that gives users easy creation capabilities. It’s one of the most evolved text-to-video tools that produces whole sequences of footage that pertain to the user’s prompt.
Pictory: Pictory is an exciting addition to the AI video generation landscape. With its advanced capabilities, this tool empowers users to create stunning videos using AI-generated imagery and effects, including, for instance, turning blog posts into videos on auto-pilot:

Stable Diffusion: Another notable player in the AI video generation landscape is Stable Diffusion. This tool also offers text-to-creation capabilities, enabling users to seamlessly transform text into visually compelling videos and graphics:

Synthesia: Synthesia specializes in generating AI-powered video content that incorporates realistic virtual presenters. Users can easily create videos with virtual presenters speaking in various languages, adding a human touch to their content. While it still has some rough edges to iron out, Synthesia shows a lot of forward-thinking promise for the future.
Heygen: Similar to Synthesia, Heygen offers an AI-driven video generation platform that simplifies the process of creating engaging and dynamic narrated videos. With its intuitive interface and a rich library of avatar templates, making narrated voice videos becomes incredibly easy. The differences we noticed with Heygen, as opposed to Synthesia, is that there’s a greater emphasis on giving the user the ability to manipulate the content of the video, right down to tweaking the facial features of the AI avatar.
InVideo: InVideo is a versatile tool that combines the power of AI with an intuitive video editing platform. With a wide range of templates, effects, and customization options, InVideo enables users to create professional-looking videos with ease:

These tools showcase the immense potential for creating immersive experiences with nominal effort. We’re entering a new era of content creation where people can truly unleash their creative vision and engage audiences on a whole new level.

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Last Words on AI-Generated Video Tools

The surge of AI has ushered in incredible new ideas that we might never have thought were possible a few years ago. At least, not as quickly as we thought it would.

AI-generated video tools have ushered in a new era of content creation, offering unparalleled convenience and cost-effectiveness for businesses. From marketing assets to training materials and documentation, there’s a clear demand of affordable, simple-to-make video content which AI is getting more capable of satisfying with each passing day.

How will you use AI to augment your business processes?