As competition for attention heats up across the web, it’s becoming increasingly important for business owners and web developers to understand and keep up with the latest research, trends, and principles relating to the behavior of online consumers. In the last year, more and more of our most favorite and most used websites updated their designs to meet the ever-changing demands of consumers. This meant incorporating things like responsive design, minimalistic iOS7-inspired user interfaces, and parallax scrolling. These rising design trends are an important part of successfully catering to the needs of your audience, but there are additional factors that need to be considered when thinking about how to design your website in order to keep website visitors coming back and staying longer.
One such factor has to do with eye movement tracking. It’s no secret that we as individuals are very similar when it comes to our behavior online. We like websites that load fast, we like website that have captivating photos and videos, and we like websites that are socially integrated. It’s also true that we tend to view website pages and page content in similar ways. The most effective websites are the ones that understand this truth, and as a result, create a satisfying user experience based on how the average consumer tracks and reads information on webpages.
You might be wondering: how do consumers typically view information on a website, and what do I need to do to my website in order to get the most out of what is known about eye movement online? In the infographic below, we teamed up with our friends over at Crazy Egg to present useful information on eye tracking that can help you improve user experience on your website. We’ll start by outlining the most common viewing pattern most online consumers tend to follow when visiting a website—for example, did you know that 69% of users’ time is spent looking at the left half of a webpage? Next, we’ll explain how eye movement tracking influences web design—logos that are placed on the top left side of a website, for example, are remembered 58.4% more than logos placed in alternative areas. Finally, we’ll present some design tips that you should read through and consider before you begin to work on updating your website.
In order to stay ahead of the game and connect with more prospects online, you need to do more than just have a nice-looking website. You need to spend time learning how consumers think, act, and behave online. We hope you find the information below useful!
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