Single Grain Blog —

Dark social is content that's shared privately (like messaging apps and email) and difficult to track. Here are challenges and opportunities.

Predictive analytics is key to higher marketing ROI. Here's what it is, why businesses need it, how to measure it, and best practices for implementing it.

59% of customers say that personalization influences their shopping decision. In this guide, we'll show you how to do that with marketing segmentation.

Use Google Analytics to understand your audience and apply those insights to your digital marketing campaigns.