What is Community Marketing and How To Do It
Sam Pak

Learn effective community marketing strategies to build brand loyalty, engage your audience, and create long-term customer relationships.

How to Build Your Brand: The Personal Touch Wins
Eric Siu

Explore how personal branding shapes content creation and audience growth, with practical tips and success stories. Dive into the personal touch in branding.

What Is a “Brandformance” Marketing Strategy?
Eric Siu

Master brand marketing techniques to enhance performance and ROI. Discover strategies to blend brand identity with actionable results.

Why Brand Marketing Is a Better Investment Than Performance Marketing
Eric Siu

Explore Airbnb's shift to brand marketing for long-term growth and customer loyalty. Learn how this strategy outperforms traditional methods.

The Cost of Bad Business Policies: No Brand Loyalty
Eric Siu

The real cost of bad business practices is not just financial. It negatively affects brand reputation, customer loyalty and future growth.

Are Company Rebrands a Good Idea?
Eric Siu

Should you rebrand your company? Hint: You probably shouldn't. Find out why as we discuss the complications that come with company rebrands.

How to Craft the Perfect Product Messaging for Your Brand
Eric Siu

Product messaging can be a tricky thing to get right. Here's how to create compelling narratives that will connect with your audience.

Why Brand Strategy Is Everything in Marketing
Eric Siu

Discover how brand strategy articles reveal the secrets of market leaders like Nike and Apple, focusing on storytelling and customer experiences.

Why More CMOs Are Investing in Their Personal Brand
Eric Siu

In today's competitive business world, investing in your personal brand is crucial for professionals, including CMOs. Here's why (and how).

Why You Should A/B Test Your Brand Color
Eric Siu

Discover how testing brand colors like orange can boost engagement and conversions. Learn strategies for a consistent brand color palette.

What Is a Brand Ambassador and Why Do You Need One?
Joydeep Bhattacharya

Having a brand ambassador is an effective marketing strategy that increases trust in your business. Here's what you need to know.

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