Updated December 2023
If you’re serious about growing your business online to significantly increase your visibility, attract more customers and boost your revenues, you probably need the help of a digital marketing agency.
Successfully promoting and expanding a business using data-driven digital marketing solutions – SEO, content marketing, PPC, CRO – requires specific and advanced experience and skills.
In this guide, I will share a list of the top digital marketing agencies in the world to help you grow your business online. Plus, I’ll give you tips for how to choose the right digital marketing company.
TABLE OF CONTENTS:
8 Best Digital Marketing Agencies
1) Single Grain
Topping the list of best digital marketing companies is Single Grain, an ROI-focused agency with a professional team of experts to help you skyrocket your business’s growth. Their core values are growth, long-term vision, accountability, and creativity.
Single Grain focuses on increasing the online revenues of businesses through a customized digital marketing strategy like search engine optimization, programmatic SEO, pay-per-click, programmatic ads, social media marketing, and content marketing. They work with brands from startups and small businesses to large enterprise companies.
Check out CEO Eric Siu discussing how programmatic SEO (pSEO) can be used to drive massive amounts of traffic to websites:
Their team of experts caters to the marketing needs of various industries such as SaaS, e-commerce, and enterprise businesses.
Single Grain specializes in:
- From keyword research to content marketing, from link building to SEO, from lead generation to social media management, Single Grain helps businesses boost their online visibility, site traffic and search engine rankings.
- They offer personalized search engine marketing (SEM) services to generate quality business leads. Their PPC team has skills in researching and creating customized ad campaigns that help to improve the CTR.
- Their social media experts boost the audience reach on major platforms like Facebook, Twitter, and LinkedIn. They create exceptional social media ads for different businesses to reach the targeted audience in the best manner to achieve outstanding ROI.
- Single Grain also offers CRO (Conversion Rate Optimization) services to convert existing site traffic into leads. Their CRO strategy is powered by A/B tests, heat maps, and funnel analysis tools.
- Single Grain has a team of talented content writers that can create content of all types, including blog posts, articles, guest posts, email copy, landing page copy, social media posts, and ad copy. Not just content creation, the team is experienced in optimizing content copy for higher rankings in the SERPs.
- They also have a dedicated SaaS marketing team focused on increasing your SaaS MRR.
- The agency has many years’ of experience optimizing e-commerce stores through customized e-commerce marketing strategies. From design to content to SEO, Single Grain helps e-commerce businesses boost their online sales and revenue.
- Plus, they have a team of result-oriented Amazon advertising experts to boost the ROI of product ads. They manage complete Amazon ads campaigns to ensure you get the maximum ROI.
Top clients:
- Amazon
- Airbnb
- Uber
- Alexa
- Intuit
- Drift
Pricing: Single Grain offers custom monthly pricing as per your business goals and requirements.
2) WebFX
WebFX is a full-suite marketing agency with offices in multiple locations worldwide, including Washington, Dallas, New York, Boston, and Philadelphia.
WebFX is an award-winning agency, including AVA Digital Awards, US Search Awards, Best Workplaces for Commuters, UpCity Excellence Award, and PromotionWorld Top Enterprise SEO Company award. They have helped over 750 clients across the world and have more than 450 marketing experts on their team.
WebFX specializes in:
- WebFX offers quality organic search services such as SEO, page speed, and core web vitals optimization. They help businesses increase organic traffic and higher positions in Google.
- They have a team of PPC experts who have hands-on experience managing PPC campaigns for every type of business. They create ROI-focussed ad copy to boost CTR and drive more leads.
- They offer social media marketing services that include both organic and paid media. Their team of social media experts helps to create social posts and ads to boost organic visibility and return on ad spend on leading social channels.
- WebFX also helps e-commerce businesses optimize their online store to generate more sales and revenue. They have experience working on leading e-commerce platforms, including WooCommerce, Shopify and Magento.
- They provide complete Amazon business management services, including Amazon SEO, product optimization, and advertising.
- WebFX’s UI/UX team enables businesses to enhance the user experience by optimizing their products or services landing pages.
- Their complete content marketing services include planning a content strategy, creating and optimizing content, and tracking the ROI.
- They also offer video production and motion graphics services. Their professional designers and video editors can create custom web-based videos for your business needs.
Top clients:
- Wrangler
- Hilton
- Subway
- Verizon
- 1&1
- Rowan University
Pricing: WebFX offers different prices based on what service you need. For example, SEO services start at $1,375 per month.
3) Disruptive Advertising
Disruptive Advertising has worked with thousands of brands globally and serve almost every industry, including education, healthcare, B2B, legal, and finance.
They have received multiple awards, like Best in Search, Best and Brightest Companies, and Best Paid Media Agency.
Disruptive Advertising specializes in:
- They offer paid search services like Google Ads, Bing Ads, Google Shopping, and retargeting ads to help businesses increase engagement and leads.
- They also have a team of social ad experts to manage paid ads on social channels like Facebook, LinkedIn, and YouTube. They help brands reach the right audience on social media platforms using organic social posts and value-driven social ads.
- Disruptive Advertising has a dedicated team of Amazon advertising experts who drive more sales and revenue to your Amazon store.
- They are experts in boosting email open rates through exceptional email designs and powerful email content copies.
- Disruptive Advertising is one of the best creative agencies to offers services like video creation, motion ad designing, landing page designing, and graphic designing.
- They have a team of dedicated SEO experts who know what works and what doesn’t to rank your business on search engines like Google and Bing.
Top clients:
- Adobe
- Davinci
- NASM
Pricing: Disruptive Advertising offers custom pricing as per your business goals.
4) Thrive Internet Marketing Agency
Thrive is a full-service advertising company that offers different digital marketing services to attract customers.
Established in 2015, Thrive Internet Marketing Agency has helped customers worldwide increase their business presence online. They have clients from the United States, Hong Kong, and Germany.
They have also received many awards and recognitions like the National Excellence 2021 Award, Top Digital Marketing Agencies 2021 award, Best San Antonio SEO Firms award, and many others.
Thrive Internet Marketing Agency specializes in:
- They help businesses increase their online visibility by finding the perfect keywords and optimizing the website content intelligently using tools like SurferSEO and Clearscope.
- They have a team of dedicated local SEO experts that help companies optimize their Google Business Profile and generate tons of relevant local SEO leads.
- Thrive has a team of developers who can design custom and mobile-friendly websites to help you meet your business objectives.
- They can help you bring qualified leads through ROI-friendly ad campaigns on different platforms like Google and Bing. Their PPC experts are certified Google Ads specialists.
- Thrive also offers dedicated social media marketing experts to manage your business presence on leading social platforms and grow your social media community.
- They have an exceptional writing team to offer you SEO-optimized content copy to generate high-value leads via content marketing.
- Thrive Agency also offers Online Reputation Management (ORM) services to help your business build trust and become more credible than your competitors.
- They optimize your website content for better conversion rates by leveraging strategies like A/B testing and heat maps.
Pricing: Thrive Internet Marketing Agency offers custom pricing as per your business goals.
Related Content: 3 Simple Ways to Scale Your Content Writing Fast
5) TopSpot
TopSpot is a well-known Houston-based digital marketing agency founded in 2003 with just a few team members. Now, they have more than 100 people serving over 900 customers worldwide.
TopSpot works with businesses of all sizes and serves both B2B and B2C companies. They have received several awards and recognitions, including the American Advertising Awards, AVA Digital Awards, BBB Awards of Excellence, dotCOMM Awards, and The Drum Search Awards USA.
TopSpot specializes in:
- TopSpot is a Google- and Bing-certified agency that offers exceptional PPC campaign optimization strategies to bring the highest value leads to your business.
- As a Google Analytics Certified Partner (GACP), they have expertise in tracking onsite and offsite data to find new sales opportunities.
- They have a highly professional team of conversion optimization experts that uses various data analytics and insights to improve lead conversions.
- TopSpot helps you generate unique and quality content to drive organic traffic and conversions.
- Their e-commerce SEO marketing strategy is based on optimizing the website for speed, UX design, mobile optimization, and security.
Pricing: TopSpot offers custom pricing as per your business goals.
Related Content: How Poor Website Security Negatively Impacts SEO Rankings
6) Ignite Visibility
Ignite Visibility was established in 2013 as a full-service marketing agency based in California. Its mission is to provide the most effective marketing solutions to businesses in every industry.
They have more than 30 years’ of combined experience working with the world’s leading brands. They have over 110 marketing experts and around 160 clients worldwide.
Ignite Visibility was awarded the #1 SEO Company in the US and the Fastest-Growing Private Companies in San Diego.
Ignite Visibility specializes in:
- Their custom SEO services help businesses generate more traffic and leads. They are specialists in keyword research, technical optimization, and content creation.
- PR is one of the most effective strategies businesses use to reach target audiences. Ignite Visibility helps brands acquire mentions on top media publications like Washington Post, CNN, and HubSpot.
- They have a team of dedicated social media experts to improve your business presence on popular social media channels.
- They are Google, Microsoft, and Facebook premium partners, and their PPC ad management specialists can increase your return on ad spend through engaging ad copy.
- Their team is well-versed in working with leading CMS platforms such as WordPress and Wix.
- Ignite Visibility offers custom reporting that includes a 25-point Google Analytics audit.
Top clients:
- Sharp
- Tony Robbins
- EOS Fitness
Pricing: Ignite Visibility offers custom pricing as per your business goals.
7) KlientBoost
KlientBoost is an ROI-focused performance marketing agency with experts for every marketing channel, including search engine optimization, paid ads, content marketing, and social media.
They offer both one-time audits to everything-done-for-you to match the needs of every business, whether large or small.
KlientBoost specializes in:
- KlientBoost helps your website rise in organic search results to get higher traffic and rankings on target keywords.
- They help businesses improve paid search, paid social, PPC, and e-commerce campaigns through effective paid advertising.
- Their CRO team has experts to optimize sales funnels to improve conversion rates.
- From B2B cold outbound email marketing to complex email sequences, they drive the best ROI to your business.
- They have a content team specializing in creating blog posts, emails, ad campaign copies, e-books, case studies, and guest posts.
- KlientBoost has a team of link-building experts to help you acquire industry-relevant links from high-quality sites.
Top clients:
- Bloomberg
- Airbnb
- Hotjar
- Upwork
- Segment
Pricing: KlientBoost offers custom pricing as per your business goals.
8) Web Choice
Web Choice is the fastest-growing marketing agency based in the UK and has more than ten years’ of experience helping businesses reach new heights online.
They have multiple teams with highly skilled individuals to help you beat your online competition through effective marketing solutions.
Web Choice specializes in:
- They offer pure-coded custom website design and development services to improve visitors’ user experience.
- Web Choice has dedicated social media experts to target and reach target audiences on popular social media platforms like Facebook, Twitter and LinkedIn.
- They offer professional SEO services that include everything your business needs to achieve great placement in the SERPs. These include keyword research, URL optimization, and link building.
- Their PPC experts analyze the market trends and research the most optimal keywords for ad campaigns that boost CTR and gain relevant leads.
- They offer excellent copywriting services to produce content that is well researched and SEO-optimized to reach customers at different sales funnel stages.
Top clients:
- Kenwood
- Nursely
- NHS
Pricing: Web Choice offers custom pricing as per your business goals.
Read more about digital marketing:
* 38 Digital Marketing Trends You Can’t Ignore in 2023
* 31 Best Digital Marketing Campaigns You Can Swipe
* What Do Digital Marketing Agencies Actually Do to Impact Your Business?
What Exactly Does a Digital Marketing Agency Do?
As the number of businesses (and competition) increases every day, brands are turning their marketing efforts over to the experts in order to gain that edge over their competitors and drive more conversions online.
A digital marketing agency specializes in helping businesses amplify their digital marketing efforts. They offer a range of digital services including SEO, PPC, social media management, content marketing, email marketing, etc. These services are designed to enhance a company’s online presence, engage with the target audience, and drive business growth through effective digital strategies.
Since they are results-driven (helping clients is their whole purpose), digital marketing companies will also have the right tools to track and report on key metrics. This way they know exactly which strategies to discard and which to double down on.
An agency’s team of experts helps you plan, create and handle your online advertising campaigns to reach your target customers who are present on different digital channels such as search engines and social media. Such tactics include:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay-Per-Click (PPC) Advertising
- Content Creation and Content Marketing
- UXO or UX (User Experience Optimization)
- Web Design and Web Development
- Email Marketing
- Social Media Marketing (SMM)
- Video Marketing
- Podcast Marketing
- Conversion Rate Optimization (CRO)
What Should You Look for When Choosing a Digital Marketing Agency?
There are different types of agencies available in the market. You should select an agency that serves as an extension of your team and can suggest a sound marketing strategy to reach your specific campaign goals.
Here are the top factors to look for when choosing a digital marketing agency for your business:
Services Required
Before you hire a marketing agency, it’s essential to ask yourself why you need an agency and what services you require for your business. Ask yourself:
- Do you need help to improve your business’ presence on organic search?
- Are you looking to generate online leads using paid ads on search and social media?
- Do you want to build your business community on different social media channels?
- Are you looking to reach customers at vital stages of the buyer funnel using content marketing?
- Do you need someone to track your advertisement ROI and manage your analytics?
Every business has different goals and expectations, so it’s crucial to understand what you need to improve your business.
Agency Expertise
The best digital marketing agencies have years of experience managing clients in your industry. Each client that hires them should get an personal account manager who customizes a specific marketing plan for each business’ needs.
A successful and reputable marketing agency will have no problem showcasing their recent work, so you should always check how well they are ranking for the service they will provide for you. And you should check any awards and recognitions the firm received during their years in business.
Transparency
Transparency is crucial in marketing, and the best online marketing companies keep their methods open to scrutiny. They do not use shady SEO strategies and hidden marketing practices to promote a business. Visit the agency’s website and see whether they have kept everything transparent or not. For instance, it’s a red flag if they don’t mention their address, testimonials or client list on their site.
Additionally, once you’ve hired an agency, you should be able to reach them as often as you want because they have a dedicated project manager working on your behalf. An honest marketing agency will always keep you updated regarding the expectations you have about the project. They should provide a clear marketing plan and project deliverables, but not not give you false guarantees.
Reviews and Case Studies
Reputable advertising agencies mention customer reviews on their websites. Testimonials from genuine customers show that the website is trustworthy and competent.
Client case studies are also a great source to check any agency’s expertise. You should read a potential marketing agency’s relevant case studies related to your industry to understand how they helped brands achieve phenomenal growth. Case studies will contain the goals former clients wanted to achieve and the agency’s strategies to reach those objectives.
Industry Experience
If an agency has experience working with clients that are in the same industry as yours, it is a plus point for your business. Hiring a digital marketing agency that has experience with other brands in the same niche as yours helps you boost your business growth, since they already know what works and what doesn’t for your specific type of business.
Hence, you should always check the relevant experience of the agency by looking at their client list. For example, if you are a SaaS business, you should look for an agency with several reputed SaaS clients.
Looking for more agency recommendations?
* Best SaaS Marketing Agency: Top 5 Choices for 2024
* Best Content Marketing Agency: Top 8 Choices for 2024
* Best Google Ads Agency: Top 5 Choices for 2024
* Best Cryptocurrency Marketing Agency: Top 5 Choices for 2024
Benefits of Hiring a Digital Marketing Agency
Here are some of the top advantages of hiring a marketing agency for your business rather than putting together an in-house team:
1) It’s Cost-Effective
Hiring an online marketing agency is always cheaper than an in-house team. To market your business online, you need to use multiple strategies, and for this, you need to hire niche experts for your team. For example, to create good content, you need skilled content writers. Similarly, you need SEO specialists to generate higher organic traffic and rankings in the SERPs.
When you work with an agency, you get the advantage of having several marketing experts at your disposal for a fraction of the cost of what you would be paying for full-time employees on your team.
2) You’re Always on Top of the Latest Trends
Keeping up with the latest trends in digital marketing is challenging.
With so many digital channels to manage, like SEO, social media, content, video, paid ads, and email, it’s not easy to keep track of the latest news, technologies, tools, trends, etc. But when you work with a marketing agency, you stay on top of all the latest marketing trends.
3) You Get Advanced Insights
There are some incredible tools available to assist digital marketers in gaining crucial information about their customers and overall campaign performance. But these tools are costly and not easy to use for beginners.
Marketing agencies have access to many of these tools, and they have skilled marketers experienced in using them. So you get several important insights related to your marketing campaigns, such as what you should be doing to acquire more customers.
Dive Deeper: 21 Paid & Free SEO Tools That Will Improve Your Ranking
4) You Receive Expert Guidance
A marketing company has an entire team of experts — designers, marketing strategists, SEO experts, PPC specialists, content writers — to help you take your business to the next level.
Digital marketing firms have experience working with many different clients and they know the strategies that work to bring new leads at the best ROI.
What Is the Average Fee for a Digital Marketing Agency?
The average fee that digital marketing agencies charge varies significantly depending on a variety of factors such as the scope of services, the size of the client’s business, the geographical location, and the reputation and experience of the agency. Generally, digital marketing solutions can range from a few hundred to several thousand dollars per month.
But the pricing structure is different for every agency. For example, some marketing agencies charge a fixed monthly fee, while others charge hourly rates:
- Hourly Rates: An average hourly rate of $150 to $300 is typical for digital marketing agencies, especially for those with a good track record and expertise. This rate can fluctuate based on the complexity of the tasks, the level of expertise required, and the reputation of the agency.
- Monthly Flat Fees: Monthly fees ranging from $1,000 to $5,000+ are also within the expected range for digital marketing services. These flat rates are often preferred by businesses as they provide a predictable cost structure.
The variance in pricing can be attributed to factors such as the scope of the digital marketing campaign, the size of the business, the desired outcomes (business goals and target KPIs), and the level of service and customization required.
Summary: Ready to Hire a Top Digital Marketing Agency?
Now you know what how to choose the best digital marketing agency for your business, what an agency does, what they charge, and the advantages of working with them.
So which is the best digital marketing company? Well, we can’t answer that for you. The agency you choose to hire will be up to you depending on your budget, your needs, your specific goals, etc.
But we can summarize the key points that you should consider before choosing the perfect (for you) marketing agency:
- Check their past work by reviewing their case studies.
- Read their client testimonials and judge their reliability and credibility.
- Read their team members’ profiles and evaluate their experience.
- Research the list of their present and former clients.
- Analyze their experience because it is always best to work with an agency with good industry experience.
- Ask for an initial consultation call to evaluate whether they keep everything transparent regarding their strategies, pricing, and communication.
I hope this list of top digital marketing agencies helps you select the ideal marketing services provider for your company.
Schedule your FREE consultation with Single Grain’s digital marketing experts (SEO, pSEO, PPC, B2B, SaaS, NFT, crypto) to discuss your needs. 👇
Digital Marketing Agency FAQs
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What services do digital marketing agencies offer?
Digital marketing agencies offer a diverse range of services tailored to the ever-evolving digital marketing agency landscape. These services typically include: digital marketing strategy development, conversion rate optimization, content marketing strategy, and web design, crucial for creating visually appealing and user-friendly websites.
These digital services work in tandem to drive online business growth and enhance digital presence.
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Digital marketing services list
Here’s a list of digital marketing services that agencies typically offer:
- Search Engine Optimization (SEO): Enhancing website visibility in search engine results.
- Pay-Per-Click Advertising (PPC): Managing paid advertising campaigns on platforms like Google Ads and Bing Ads.
- Social Media Marketing: Creating and managing content across social media platforms like Facebook, Instagram, Twitter, and LinkedIn.
- Content Marketing: Developing and executing a strategy for creating and distributing valuable content to attract and retain audiences.
- Email Marketing: Crafting and sending targeted email campaigns to nurture leads and engage customers.
- Influencer Marketing: Partnering with influencers to reach a larger or more targeted audience.
- Affiliate Marketing: Collaborating with affiliates to promote products or services.
- Web Design and Web Development: Building and maintaining websites that are aesthetically pleasing and user-friendly.
- Online Reputation Management: Managing and improving the public perception of a brand online.
- Conversion Rate Optimization (CRO): Optimizing web pages to increase the percentage of visitors who complete desired actions.
- Video Marketing: Creating and promoting video content to engage audiences.
- Mobile Marketing: Tailoring marketing campaigns for mobile device users.
- Analytics and Reporting: Providing detailed analysis and reports on digital marketing campaign performance.
- E-commerce Marketing: Specific strategies to promote online sales through various digital channels.
- Local SEO: Optimizing online presence to attract more business from relevant local searches.
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How do I find the best digital agency?
Look for agencies that offer a wide range of digital marketing services, including SEO, PPC, social media marketing, content marketing, email marketing, and lead generation.
Keep these tips in mind:
- Understand your business goals and needs
- Do your research by studying their websites
- Evaluate their online presence
- Look at their portfolio of work
- Consider their pricing structure
- Schedule a consultation to ask questions and get a sense of the company
- Look for references and reviews on third-party sites
- Consider your budget
- Find out how they track and report on their results
- And, finally, trust your gut
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What are the best digital marketing agencies in the world?
Whether it’s a global firm or a local business, there is no one “best” agency. Rather, there will be a best agency for your particular needs.
But in general, the best digital marketing agencies in the world will offer a wide range of digital marketing services, including SEO, pay-per-click (PPC) advertising, social media marketing, influencer marketing, content marketing, email marketing, and web development. They will have a team of experts to help you create and execute effective digital marketing campaigns.
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What is the best digital marketing company in India?
The concept of the “best” digital marketing agency is subjective and can vary depending on individual needs, preferences and goals. It may also have to do with the degree of public relations involved or the fruitful partnerships they’ve built.
But one of the digital marketing companies in India that is known for having an excellent reputation is Webchutney. They are known in India for their creative and innovative digital campaigns.
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How much do digital marketing agencies make?
The revenue of digital marketing agencies can vary widely based on their size, location, clientele and the range of services they offer.
Small- to medium-sized agencies might generate annual revenues ranging from a few hundred thousand to a few million dollars.
Larger, more established agencies, especially those with high-profile clients and a wide range of digital marketing services, can earn significantly more, potentially reaching tens or even hundreds of millions of dollars annually.
