The Opportunity

Intuit has massive name recognition for tax and personal-finance services. Intuit realized that its customers might be receptive to getting easy-to-use tools for other parts of their businesses, like website creation. After doing a lot of research with customers and on the competition, Intuit developed and launched the Intuit Website Builder.

The Challenge

When you’re a household name for one service, how do you get visibility and become known for a new, very different service? And to make matters even more challenging, how do you break into a marketplace that’s dominated by single-focus competitors like GoDaddy?

The Approach

Intuit asked Single Grain to help with gaining visibility in organic search results. Our first task was to build out a lot of content on the site, so the quality of that content would reinforce Intuit’s positioning as a powerful website-building solution.

Dozens of proven link-building techniques exist, and they vary in terms of effectiveness depending on the industry they’re used in, among other factors. We conducted a deep competitive analysis to determine the proper mix of link-building techniques for Intuit’s website-builder space.

We then ramped up the blogging and social-media effort, in order to engage with the existing large community of Intuit users, and connect with new potential users who may be actively interested in site-building solutions.